OUR APPROACH

The problem with how business education in the fitness industry today is that it's taught by desperate imitators & slimy marketers.

True business principles have been forgotten and taken the form of short term tactics due to bastardised notions of simplicity. This traps people, puts a ceiling on their potential and inhibits their ability to achieve the very thing they set out to do when starting their business in the first place, creating a lasting legacy.

 

EliteVitality teaches business owners a framework in which they can look at their own position in the process of business development and strategically navigate their way through problems that they face.

Within each of the frameworks, there is a set of skills & first principles that need to be mastered in order to continually navigate and progress your fitness business.

Understanding your personal position in this process allows you to leverage your education to help overcome the corresponding obstacles you face. First principles, critical thinking and practical application, that's how we teach you to be a great business owner.

Stability

Growth

Autonomy

Mastering these core pillars will fill you with the confidence needed in your own ability to build and sustain a successful fitness business. That is your legacy.

Stability

Like the role stability plays in our bodies, it forms our business’s nervous system to help us navigate our way through business growth without putting ourselves into potentially fatal positions and help us execute in times of high stress.

Stability gives us the ability to control the outcome both in successful & more importantly testing times. When making strategic decisions in business, stability is the reflex that acts as a guiding light on what not to do (instead of what to do) which eventually leads to improved judgement and more effective decision making. Without stability, strategic decisions are made blindly which could lead to potentially fatal mistakes being made that cost copious amounts of time and money.

To create stability in your business, you first need to master these three pillars:

  • Brand
  • Cashflow
  • Business Intelligence

First principle understanding, critical thinking, practical application is how this is achieved.

 

 

Growth

Business growth does not occur by chance. There is a formula that acts as the engine for all business growth and it is your responsibility as a business owner to master the principles, skills & frameworks necessary to produce that formula on repeat. Growth is not only important for your business, yet it has much greater meaning to you as the business owner. Growth plays a large role in building confidence in your ability to grow and manage a successful business. This sense of progress creates an essence of self worth that becomes priceless on your path to success.

To manufacture business growth, you first need to master these three pillars:

  • Digital marketing
  • Client acquisition
  • Performance accounting

First principle understanding, critical thinking, practical application is how this is achieved.

Autonomy

Growth without autonomy often leads to business owners feeling frustrated, inundated and trapped. The road to autonomy represents the challenge all business owners face, building a self regulated business that isn't completely reliant on you for its success.
We as humans are empowered when we feel a sense of ownership, control and choice. A business without autonomy means a business owner without any freedom, something that the fitness industry knows all too well. For a business to become a legacy, the business owner must be free to become their most creative and innovative self, something impossible to achieve while suffocating in a business that has no autonomy.To create autonomy in your business, you first need to master these pillars:

  • Business Model
  • Brand Equity
  • Strategy
  • Operational Efficiency
  • Technology Innovation

First principle understanding, critical thinking and practical application is how that is achieved.

YOUR ROAD TO AUTONOMY

First principles, critical thinking and practical application, that’s how we teach you to be a great business owner.

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